Brand Guide
Here's how we show up consistently across everything we build, from our logo and colors to how we talk about what we're doing. This covers the visual and messaging standards that keep us recognizable everywhere we go.
Our Logo
The BitPay logo is the most immediate representation of our company, our culture, and our brand. These guidelines describe how to use it consistently in its proper, approved forms.
The ideal presentation of our logo is full color. This version works best on a white or light background. Use the full logo whenever possible. However, in certain scenarios a light version of the logo is required. All of the variations are included in the zip above.
Other Variations
The BitPay logo should only be used in cases where a company icon or avatar is required (traditionally constrained to a perfect square or circle). In all other cases, use the logo.
For guidance on how to display the BitPay logo as payment method on your website see merchant resources.
Square Logo
Square Mark
Circle Logo
Circle Mark
Clear Space
The logo must always be surrounded by open space, free from any other element. The minimum spacing is equivalent to the width of the “b” in BitPay on all four sides.
Do's & Don'ts
Do
Use only the artwork provided by BitPay.
Use the BitPay mark when other payment identities are also displayed in a similar format.
Use the mark in marketing communications when the main message of the communication promotes BitPay.
Use the logo in text as "BitPay".
Dont
Do not create your own version of the BitPay Pay mark.
Do not alter the artwork in any way.
Do not adjust the corner radius on the artwork.
Do not add messages to the mark.
Do not add visual effects such as shadows, glows, or reflections to the mark.
Do not flip, rotate, or animate the mark.
Do not use the logo in text as "bitpay", "Bitpay", or "BITPAY".